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Meta Platform Inc’s META Facebook will allow some users to have more than one profile.
What Happened: Facebook users will be able to create up to four additional profiles, which will be linked to a user’s original profile, reported the Verge.
Users will reportedly be able to switch between the profiles, and additional profiles will not require a real identity for display names.
“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account. Anyone who uses Facebook must continue to follow our rules,” said Leonard Lam, a Facebook spokesperson, according to The Verge.
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Why It Matters: Facebook’s users can utilize the additional profiles for varied purposes and groups — like friends or colleagues, noted the Verge.
Profiles will still be subject to the Mark Zuckerberg-led company’s policies, and violations on one profile will affect the entire account, according to the report.
European regulators put Facebook under scrutiny over privacy. A woman in Hamburg, Germany complained against the social media giant for forcing her to use her real name in 2015.
Price Action: On Thursday, Meta shares closed 3.3% lower at $158.05 in the regular session and rose 0.7% in the after-hours trading, according to data from Benzinga Pro.
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Image and article originally from www.benzinga.com. Read the original article here.