Walmart IncWMT launched a new platform Walmart Creator, designed around creators better known as influencers.
Walmart Creator is a one-stop portal that allows creators to monetize shoppable products from the retailer.
Creators who sign up will have access to tens of thousands of products and can earn revenue, all while earning commissions on sales they refer with no cap.
Users of the platform can share product links to any social platform or group of their choice, receive product recommendations based on interests and affinities, and collect valuable performance data.
In July, Amazon.com IncAMZN ramped up investment in Amazon Live to tap the QVC-style livestream shopping market, taking a leaf out of Alibaba Group Holding Limited BABA.
Amazon doled generous bonuses to the top influencers to stream live on Amazon, exclusively betting on China’s success in the segment.
Price Action: WMT shares traded higher by 1.72% at $133.64 on the last check Tuesday.
