Oat drink company Oatly Group AB OTLY has partnered with Germany’s petrol station network, Aral, to launch its Oatly Barista Edition in approximately 1,250 sites. Aral has around 2,400 retail sites in Germany.
Aral, which is also one of Germany’s largest coffee-to-go vendors, serves more than 85,000 coffees on a daily basis.
The petrol station network will support Oatly’s mission to convert new consumers from dairy to plant-based beginning behind the coffee counter and expects to expand its retail offering in November to include Oatly Hafer Barista Edition (1 liter) for at-home consumption.
“We’re excited to kick off our cooperation with Aral to introduce Oatly to its large customer base across Germany,” said Helge Weitz, Oatly’s General Manager, DACH.
Price Action: OTLY shares are trading flat at $2.12 on the last check Wednesday.
