NetEase IncNTESlooks to release the most-awaited Diablo Immortal mobile game in China on July 25, a month after its initially scheduled launch date in the leading gaming market.
China’s most significant game company after Tencent Holding LtdTCEHY won regulatory approval for the game co-developed with Activision Blizzard, IncATVI, following a controversial social media post that halted the rollout.
A deleted social media post interpreted as criticism of Chinese President Xi Jinping caused the delay in the game’s release.
Immortal garnered 10 million downloads in the first week after its international launch outside China on June 2.
After a month-long suspension, China resumed licensing in April, but Tencent and NetEase failed to win approval in the three batches of approved titles.
The update reflects relaxation in the Chinese regulatory environment as promised by the country lately.
Price Action: NTES shares traded higher by 4.68% at $98.60 in the premarket on the last check Thursday.
