Alphabet IncGOOGGOOGLGoogle won a ruling enabling the U.K. High Court to settle a dispute with short-film firm Shorts International Ltd.
Shorts International alleged YouTube of trademark infringement by using the word “Short,” Bloomberg reports.
Google had claimed that an unfavorable verdict could lead to colossal rebranding costs and technical changes on the platform, the judge said.
YouTube opted for the rebranding two years back to grow market share, emulating the success ofByteDance Ltd-owned TikTok and Meta Platforms Inc’sMETAInstagram Reels.
Shorts International’s lawyer said the company operated for over two decades and used its name to distribute short films across various platforms, including YouTube.
The company’s lawyers said that the word “Shorts” is likely to confuse people that YouTube has acquired the brand Shorts or Shorts International is its subsidiary.
The tech giants ranging from Google, Meta, and Amazon.com IncAMZN battled scores of antitrust lawsuits for unduly exerting their influence to quash smaller competitors.
Price Action: GOOG shares traded lower by 0.18% at $91.75 on the last check Friday.
