China's BYD to launch new premium electric car brand in 2023 By Reuters

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© Reuters. FILE PHOTO: The logo of BYD is pictured at the 2022 Paris Auto Show in Paris, France October 17, 2022. REUTERS/Stephane Mahe

SHANGHAI (Reuters) – Chinese electric vehicle giant BYD said on Tuesday that it would launch a new premium brand in the first quarter of 2023.

BYD said the products under the new brand will be priced above 1 million yuan ($138,096.75), without further elaboration.

($1 = 7.2413 renminbi)

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By Reuters