Bally’s CorpBALY revealed a marketing partnership designating Bally Bet as an official sports betting partner of the New York Yankees.
The move marks Bally’s first sports team partnership in New York after becoming the ninth online sports betting operator in the state in July.
Bally’s receives marketing rights for the remainder of the 2022 Major League Baseball season.
Under the agreement, Bally’s will use New York Yankees trademarks and marketing designations as an official sports betting partner (Bally Bet), an official daily fantasy sports partner (Monkey Knife Fight), and an official iGaming partner.
“This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York,” said Adi Dhandhania, COO of Bally’s Interactive North America.
Price Action: BALY shares are trading lower by 1.50% at $21.64 on the last check Monday.
